If you’re not using Buffer, then you really bloody should be! This website is making a massive impact on my blog stats, they’ve never been as consistent as they are right now, so lets take a look at what it’s all about…
This may seem like a sponsored post, but it isn’t. I just love it.
I hadn’t heard of Buffer until last month, when I saw someone mention it on Twitter. I’ve noticed on my feed that only a handful of people use it, and those that I have spoken to about Twitter schedules say that they still use Hootsuite.
Personally, I tried using Hootsuite twice and thought that it was so much effort. I then tried Twitters own scheduler, but again that seemed to be a long process. So I gave up on scheduled tweets, mostly down to my own laziness, but since finding Buffer I have been using it every single time I do some blog work.
It has every single feature that I could ask for, on a simple user-friendly website. There’s even a phone app too, which I use to keep my queue up to date and literally only takes a minute to do, I even do it from work! (shh don’t tell my boss.)
HOW TO USE
Once you’ve signed in (can be done using your social media accounts), this is the home page –
As you can see on the left, you can schedule for Twitter and Facebook, but I only use it for Twitter.
Under the Contents tab is your Queue, which is basically your home page. You write the tweets you want as normal, and if you are including a blog post link it automatically shortens the link and brings up a selection of photos on that url for you to include (shown in my two tweets in my queue). It takes literally a click to do this.
Once you’ve added some tweets to your schedule you can go back and edit them, drag them about to change the order, change the time and date, have the option to share now, or shuffle your queue randomly.
Your queue times, and how many you want to share in that day, can be changed in the Schedule tab. Personally I don’t want to overload my twitter so I only have this set to 8 times a day throughout the day, but you can make this as often as every half an hour a day if you wish.
For me, the best features of Buffer are found under the Analytics tab.
This is a list of your scheduled tweets once they have been sent to your social media accounts and you can see how many likes, mentions, and clicks the tweet had.
Notice the Re-Buffer option? One click of this and your tweet is re-added to your queue.
It is really as simple as that. You don’t need to make any changes to the tweet, and all of the previous options to change the tweet like altering the time and date are available. It’s just as simple from the phone app, which can alert you that your queue is empty if you switch notifications on.
At first, it may all seem a little over-powering, but pretty soon you realise how much you can do with just once click (or tap, if you’re using the phone app). Filling your queue doesn’t take long at all.
Oh, and another tip, remember to include hashtags too.
EFFECTS ON STATS AND SOCIAL MEDIA
Since using Buffer my blog statistics have been consistent every day, throughout the day.
Previously, my blog stats were incredibly low on days where I was either not blogging or active on social media, but now even on days where I don’t use Twitter or Blogger they are just as high as when I do.
Old blog posts which I’ve added to my queue are gaining new and consistent traffic, whereas before it took too much effort to keep sharing them on Twitter so I was only promoting new ones.
The increased use of blogger related hashtags has even increased my twitter following. In one week of using Buffer I had increased my twitter following by over 100 people, and I believe this is because I’m scheduling tweets for people who use Twitter at different times as to what I usually do so they are now finding me on social hashtags such as #TheGirlGang.
Overall, Buffer is changing my blog growth at a rate that I haven’t seen before, and I am very thankful for all the new people that have discovered me on Twitter this way. If you make one change to your social media use, this would be it.
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